The Adaptive Minimalist
Practical. Humanistic. No Nonsense.
“I shop as needed with quick trips when something runs out.”
About Me
Shopping occurs when convenient rather than scheduled.
In-person trips are driven by habit and practicality, with a preference for simplicity, value, and dependable human service.
Typically established in career and life, skews male, and falls within the 45–60 age range.
Attract Me
Reliable availability through well-stocked shelves, early fresh produce, and clearly staffed service departments
This cohort is maintenance-driven, not goal- or experience-driven. Shopping exists to sustain daily life. Reliability and human service matter more than optimization or novelty.