THE INTENTIONAL PLANNER
Fast. Efficient. Predictable.
“I rely on grocery stores that remember my habits, guide fast choices, and make checkout seamless, because predictability builds trust.”
About Me
Schedule-driven and time-conscious, shops early or on a fixed routine.
In-person trips are purposeful, focused on product assessment and value-driven deals.
Typically mid-career, digitally fluent, and evenly split across genders.
Attract Me
Clear layouts and intuitive wayfinding
Tech-enabled speed (apps, smart prompts)
Consistent, predictable experiences
This is a task-dominant cohort. Planning behavior correlates extremely strongly with a desire for predictability, operational clarity, and speed. Technology is embraced when it accelerates completion.